Direct mail postcards can be a powerful part of your marketing and communication strategy. Your clients and business contacts start their day going through a massive pile of emails and the fact is, there is no guarantee your message is going to be noticed or opened. Postcards in the mailbox face less competition than messages in the inbox and without an envelope, there’s a great chance your recipient will see and consider the information you've mailed. This means your marketing postcards stand out and capture your recipient's attention. Here are some more reasons to mail postcards:

Targeted Marketing: With a high quality mailing list, direct mail helps you communicate with a specific, targeted audience. You can tailor your postcards to a particular demographic, location, or customer segment, increasing the likelihood of reaching potential customers who are genuinely interested in your products or services. Are you a veterinarian? Send your postcard to dog owners. Are you a landscaping company? Don't send your postcard to apartment complexes or condos. Direct mail makes this possible.

Tangibility: It’s a fact - recent studies have shown that people remember things they touch more than the things they don’t. Because postcards are physical and tangible, recipients can hold, pin, or place them on their fridge or bulletin board, providing a lasting reminder of your business. You can’t do that with digital communications.

Easy Creative: Postcards are easy to design. Use interesting visuals, logos, succinct copy, coupons, and a well-designed layout to convey your message effectively. If you have a brick and mortar business, don’t forget to include your business address and perhaps a map thumbnail.

Personalization: You can personalize postcards by inserting variable data mail merge fields using Click2Mail’s online editor. Readers pay attention when you include their name in the postcard copy and this kind of personalization can elevate your postcard campaign’s response rate.

Multichannel Marketing: Direct Mail and Digital Marketing are not mutually exclusive. Direct mail can complement your digital marketing efforts by providing a tangible touchpoint in your marketing funnel. For example, you can use postcards to direct recipients to your website, social media profiles, or other online platforms. QR Codes make this easier than ever.